Susan Spencer Consulting
My Services

Strategic Communications
-
Campaign development: I help organizations translate their mission and values into compelling, cohesive integrated campaigns that engage audiences and drive measurable outcomes.
-
Message architecture: I guide nonprofits, health initiatives, and foundations through positioning and messaging development to elevate narratives and authentically build trust.
-
Earned media strategy: With an insider’s view of the media landscape, I advise on when and where to strategically use media relations.
-
Media relations: I leverage my deep network of journalists and editors to generate meaningful coverage.
-
Owned media: I build strategic partnerships that blend editorial integrity with business goals.

Content Strategy & Development
-
Partnership development: I create and nurture partnerships with nonprofits, government organizations, and health systems to create content and drive thought leadership. Past partnerships have included: Feeding America, American Heart Association, Women’s Heart Alliance, Women Against Alzheimer’s, WomenHeart, National Heart Lung and Blood Institute (NHLBI/NIH)
-
Editorial services: I write and edit op-eds, articles, blog posts, press releases, and strategic messaging for leaders and organizations. I have a distinguished track record as a book editor and top editor.
-
Strategic storytelling: I have a journalist’s instinct for compelling stories that elevate important narratives and help organizations connect authentically with customers and audiences.
-
Event programming: I design and moderate panels, webinars, and community conversations that foster dialogue and amplify key messages.

Executive Presence
-
Executive platform development: I help leaders cultivate gravitas and polish, and lead with authenticity and heart. In a world dominated by AI-written communications, I craft believable, resonant op-eds, LinkedIn content, speeches, and media talking points that enhance reputation and amplify voice.

Public Engagement
​
-
Public speaking and moderation: I am an experienced speaker, interviewer, and moderator for branded events that align with social impact, health, or leadership topics. I’ve interviewed numerous elected officials and C-suite business leaders including First Lady Laura Bush, Ken Burns, and astronaut Peggy Whitson (from the ISS!)
-
Board communications: I advise nonprofit boards on effective messaging and stakeholder outreach.