Susan Spencer Consulting
Op-Eds
In a fractured media landscape, opinion pieces are increasingly hard to place but are still an important cornerstone of an earned media strategy. I have a lengthy track record of collaborating with clients to write impactful, publishable opinion pieces on a variety of topics, from heart disease in women to water infrastructure.
1
Working with Women's Heart Alliance's top cardiologists, I crafted a response to the Trump Administration's NIH funding cuts that was published in USA Today.
2
Supporting the Robert Wood Johnson Foundation's focus on racial justice through a health lens, this op-ed was published in Word in Black.
3
Published in USA Today, this op-ed supported a major digital campaign that brought attention to the crisis of misdiagnosis in women's heart disease.
4
American Water is the largest regulated water utility in the U.S. This op-ed, published in Newsweek, called for a renewed focus on infrastructure investment and repair.
5
American Water explored the challenges of the water sector's aging workforce in this op-ed, published in Smart Cities Dive.
6
I worked with the CCO of Flora Food Group to craft an thought leadership op-ed, published in PR Week, on the shifting role of communications in corporate America.
7
My Avoq colleagues and I contributed to a piece in O'Dwyers PR on how to communicate effectively in today's public health landscape.
1
Dr. Vivek Murthy says we should be training doctors better, and involving the community.
3
Educator Dr. Jill Biden is reminding Americans that the loved ones of our men and women in uniform need support.
5
One in four American women will experience domestic violence, and for many the nation's network of shelters and crisis centers act as, quite literally, lifelines. It wasn't always so.
7
You could say, by some measures, that my 22-year-old daughter hasn’t followed a set path.
9
I was quitting my job and taking a two-month sabbatical to decide what to do next. The Universe had other plans.
11
Here's how I've been able to succeed on the path the pandemic put me on.
2
A shooting attempt that might have scared a lesser woman into silence has galvanized former Arizona congresswoman Gabrielle Giffords to fight even harder to keep families safe.
4
Jennifer Zawadzinski used photography to document her mother's life with the disease.
6
Woman's Day Editor-in-Chief Susan Spencer on how to celebrate memories through letting go.
8
If there’s one trait I’ve tried to instill in my children, it’s kindness. My 21-year-old has it in spades.
10
Our Family Book Club is a way to help us have conversations about race and racism.
12
Ever since she was a little kid, Laurel Rossi felt a desire to support social justice. But it was a chance conversation that ultimately helped her find her true calling: fighting for economic security for those with disabilities.
I've interviewed dozens of thought leaders and change makers, including three First Ladies, members of Congress, three surgeon generals, country music stars, and even an astronaut. I've covered topics vital to American women, including gun violence and domestic abuse, Alzheimer's and heart health. My personal essays have appeared on numerous platforms, including HuffingtonPost, Thrive Global, Covey Club, and Grown & Flown. I used my monthly editor's letter in Woman's Dayas a platform to discuss critical issues facing American women, including food insecurity, military caregivers, the opioid epidemic, and much more.